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“Any company can easily incorporate these into their marketing strategy,” Taylor says, “without making changes to their production or sourcing processes.”Ģ. Unfortunately, there’s no oversight for the use of these words, according to Jess Taylor, a co-founder of Practically Green, a website focused on helping ordinary people make more sustainable decisions.
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Here’s how to spot promotional product greenwashing – as well as common, unsubstantiated claims and buzzwords in other industries and products.Īcross many industries, consumers swoon for language such as all-natural, clean, eco-friendly and organic. A 2021 report from the European Commission found that in a sweep of websites’ “green” claims in sectors such as apparel, cosmetics and household, 42% of claims were exaggerated, false or deceptive. Enter greenwashing, a term for companies exaggerating or misleading about their environment-conscious efforts. When companies use terms with no standard scientific definition – like natural, sustainable, clean, ethical, green or eco-friendly – it can be nearly impossible for consumers to know if what they’re buying really is better. It’s never been more difficult to know what products to buy. When you’re evaluating “green” claims, it’s important to dig deeper Many brands have been called out for exaggerating or misleading consumers about the sustainability of their products.